25 Smart #SocialMedia Tips For #EdLeaders

Communicating is a HUGE challenge for education leaders: listening, sharing, and building support are an ongoing challenge at school and in the community. While it may initially feel like a big investment of time, social media can open doors, leverage time, and build support.
The Getting Smart team lives in social media.  We use it to learn, to advocate, and to share innovations in learning. Here are 25 tips on how to quickly ramp up your social media presence and extend your #Edsocial impact:

5 Learning Strategies

  1. Track relevant hashtags on twitter (I use Hootsuite)

  2. Use a reader to scan key blogs (I switched from iGoogle to Ustart & Feedly)

  3. Like causes/companies and track on Facebook

  4. Learn about your audience and growth  (we use Sprout Social and Google Analytics)

  5. Open a doc for good question you receive; use for future blogs

5 Impact Strategies

  1. Blog at least weekly about what you learn

  2. Tweet 5-10/day about what’s catching your attention

  3. Follow people doing good work

  4. Use hashtags/handles when you tweet

  5. Capture contacts in a CRM database for easy sharing

5 Leadership Strategies

  1. Write a weekly staff blast

  2. Publish a weekly community blast

  3. Make contact information available publically

  4. Create multiple points of entry

  5. Create opportunities for discussions and feedback

5 Brand-Building Strategies

  1. Use simple crisp graphics

  2. Create a clean easy to navigate homepage

  3. Add Facebook & Twitter icons to homepage

  4. Blog weekly and make it easy to share

  5. Keep branding between all channels cohesive

5 Survival Strategies

  1. Carve out learning and sharing hour every morning

  2. Don’t obsess the rest of the day

  3. Haters will hate; pick your battles

  4. Clear your inbox twice daily; flag/prioritize follow ups

  5. Turn it all off and go for a walk

Let’s continue the conversation at iNACOL Blended and Online Learning Symposium. I’m leading a social media conversation on Tuesday at 4:30pm. We’ll use #EdSocial.
Tom is a director at iNACOL.

Tom Vander Ark

Tom Vander Ark is the CEO of Getting Smart. He has written or co-authored more than 50 books and papers including Getting Smart, Smart Cities, Smart Parents, Better Together, The Power of Place and Difference Making. He served as a public school superintendent and the first Executive Director of Education for the Bill & Melinda Gates Foundation.

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Brian Wallis

I think the issue for many people is that things sound huge and complicated. It's so good you realized this and gave us this nice step by step simplified process. This is indeed smart!

Susan Blatz


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