Storytelling
The power of storytelling.
We support clients with communications and thought leadership development.
Overview
Getting Smart designs and implements high impact, change making, thought leadership campaigns and initiatives with foundations and learning organizations. This movement-building work includes spotting, naming, and framing emerging issues, initiative and partnership building, campaign management, and tool and resource development, publication, and dissemination.
Services
Thought Leadership Campaigns
We partner with leading foundations and organizations to dig into trends and topics, conducting research and helping to lead the conversation around how it will impact the future of learning.
Advocacy
Our weekly podcast and near-daily blog spotlight innovations in learning nationwide and encourage edleaders to share their process, progress and vision with a wide audience. Our Smart Update offers a weekly round-up of Getting Smart resources and opportunities.
Tool and Resource Development
Research, authorship, and publication of a variety of practitioner and researcher tools and guidebooks for driving real, lasting change.
Community and Partnership Building
We help gather and convene key stakeholders and audiences around a common purpose in both physical and virtual capacities. We also are proud connectors, helping to weave a web in the education sector.
Storytelling Partnerships & Workshops
We pride ourselves on being a storytelling partner, someone that helps identify key artifacts of a story that both spotlight those involved and provide the tools needed to help scale the work.
Featured Work
We helped an adaptive math provider start storytelling to build their brand, thought leadership and awareness. This included developing a rich content pipeline, standing up their blog and supporting content development.
We supported The Learning Accelerator with storytelling for their Strategy Lab cohort in the Summer/Fall of 2020 in order to expand their practices and make them available to other districts, and to share success stories from the field. This included digging into existing content and resources to find story opportunities, interviewing cohort members and TLA leaders, and content development.