There are over 500,000 apps in the Apple App Store and over 300,000 in the Android Market; a growing number of those are in the education category. The Joan Ganz Cooney Center at Sesame Workshop released iLearn II: An Analysis of the Education Category of Apple’s App Store, a review of the 200 top learning apps for iPad and iPhone. The report also highlights opportunities for developers, educators and researchers to influence this important, but under-scrutinized category by closely examining the content of children’s apps within the education category.
Interesting findings include:
- More than a quarter of parents download apps for their kids
- Almost half of the education apps target preschool kids including most of the best sellers, and
- Apps are different than TV, few are based on known characters.
The report makes six recommendations:
- Address the ‘app gap’
- Create standards for products marketed as educational
- Protect kids from commercialism
- Update COPPA
- Enable sustainability and profitability, and
- Set a research agenda.
The report also provides social media tips for developers seeking to get discovered in the sea of apps. iLearn is a valuable contribution to a dynamic new market.