8 Social Media Strategies for Your Classroom

Are you ready to bring social networking to your classroom? If you’re looking to make your classroom more relevant, connected, and meaningful to your students, it’s the best place to start. Study after study has confirmed the benefits of networking.
Before we delve into strategies, though, let’s look at some reasons why we should connect with students in this manner.
First, we have to acknowledge the ubiquity of social networking. Facebook, YouTube, LinkedIn, and Twitter are in the top 15 sites on the World Wide Web. Others will come, and some of our favorites may fade away, but social networking is here to stay.
Besides the ubiquity factor, so much of social networking is free.  It’s easy to forget how amazing that is. There are only two premium products that I would recommend, and those are Jing and Animoto. Both are about 25 dollars a year, but what they bring to you is impressive. More on both of those shortly.
Engagement is another important reason to use social networking. We know that a student who is engaged with content will learn better.  The more we can make schools seem like the world that exists outside of the 8a.m.-to-3:30p.m. confines, the better.
Lastly, social networking lets you incorporate real-world experiences into your classroom. You can teach students how to collaborate online, adhere to acceptable-use policies, and develop best practices for networking before they stumble through on their own.
Now for some strategy. This is designed to bring social networking to your classroom. Along the way, though, there are a few other connections that are too good to pass up, so let’s include those, as well. It’s a lagniappe we just can’t pass up.
Keep in mind that this is a social networking strategy, so there’s going to be interactivity involved. This is more than your static webpage where you might have a calendar and assignments posted. Social networking is where you talk. To people. This list is not inclusive and will not include everyone’s favorites; nonetheless, it’s a good place to start.
Twitter – If you have a personal account, create a second one for connecting with your students. They want to follow classroom updates not what you’re having for dinner or what time the revolution begins (if you’re leading one of those in your personal time). Twitter will be your social media workhorse. Use it to push out calendar notices, classroom tips, celebrations, links, polls, and the occasional personal message to remind followers you’re a human and not a bot. Encourage parents to follow, too.  Twitter is also great in the classroom, and I mean, literally, in the classroom. Use if for quick formative assessments. Students who use Twitter to contribute to class discussion more than double their class contributions. Lastly, create a unique Twitter hashtag just for your classroom. Get input on the hashtag creation from your new social media army that’s following you.
Facebook – If you’ve not already done so, create a Facebook Page to connect with students. This is a good place to celebrate students and their successes. (Check out my concerns and suggestions here for friending vs. creating a Fb page). Hip and cool are legitimate factors for using Facebook, too.  Facebook literally (in a virtual way) has “wall appeal,” whereas Twitter does not. Be sure to connect your Facebook Page to your Twitter account. (See how to do that here.)  This lets you post to both sites at once, saving time and effort.  And just for the nerds . . . you can connect different Facebook Pages you have to different Twitter accounts you have.
Do you need both Twitter and Facebook in your social media strategy? No, set the bar on what you can handle in terms of time and effort. Measure your Return on Investment (ROI) with each. Are students responding? Are your getting feedback? Have you connected with parents? And I’m not advocating specifically for Facebook and Twitter. There are reasonable substitutes for each, but so many students are on those sites anyhow that they won’t have to go to another. Catch them where they are. And, again, you can’t dismiss the real-world ubiquity of Facebook and Twitter. Yesterday I bought a banana, and Dole wanted me to like its Facebook Banana Page.
Don’t forget to monitor questions and comments on your social networking sites. Remember, social networking is talking to people. Encourage that discussion. But don’t share student grades through social media! FERPA agents would descend upon your social media war room like Ethan Hunt’s crew on Mission Impossible.
Let’s dive a little deeper now . . . .
Google Plus – After Facebook and Twitter, you might be on the edge of what you can handle in your social media war room, but Google Plus has become THE site for discussions. Connect with other educators and your students here. The way Google Plus threads and the way you establish networking “circles” enables thoughtful discussions. You should establish circles for both students and educators.
Linkedin – Here’s your first lagniappe. Build your curriculum vitae on Linkedin and connect with your professional colleagues. And then network with them! Look, seriously, all of your leaders are building impressive resumes and connecting with professional networks online.  You’re an exceptional teacher if you’re getting ready to implement social media into your classroom, so don’t be at the bottom of the job-seeking-preparedness food chain. And it is best to this BEFORE you NEED to do this, if you know what I mean. When you NEED to have a resume, you might not be in the mental state to create a resume. Build an awesome one while you’re networking online.  Also, connect your Linkedin account to Twitter.  You can fine tune it to just publish your tweets that have the hashtag #ln. Check this out for more details: http://www.mediabistro.com/alltwitter/how-to-connect-your-linkedin-profile-with-twitter-for-better-networking_b11854
SchoolTube – Lagniappe two right here. Create short (five minutes or less) videos to flip your classroom. This is such a Web2.0, 21st-century no-brainer that you’re going to be relegated to the interNOT if you don’t start doing it.  Flipping your classroom allows you to double your teaching capacity and extend the learning day for students. Where to start? Simple, if you have your lessons on your computer anyhow (worksheets Powerpoints, etc), create a 5-minute videos with Jing (see below) that reviews and explains the material and post to SchoolTube or YouTube. Students can watch from home, in the hallway, or on the bus. If you show the videos in your own classroom, you can then facilitate your own instruction. Think about that! Imagine letting students watch you on the projector and you stand behind them facilitating that lecture.  THE best teacher just got THE best assistant. Granted, this is not exactly social networking, but you’re going to flood your networks with these videos. This is a must! Start now. Other teachers will follow and soon you will share video production duties. You can create those literary video lessons you love, and let the grammar nerd colleague down the hall create the “they’re-their-there” videos. You’ve tripled your capacity now!
Edmodo – Here’s a third lagniappe. When you’re ready to immerse your students in a controlled social learning network, set your class up (for free) in Edmodo. What’s Edmodo? Imagine Facebook meets Blackboard. It has a powerful mobile app, as well.
Here are two essential tools that will help you build media content for your networks:
Animoto – Animoto is not a place where you upload videos; it’s a site where you make videos thrilling, engaging, and provocative. http://animoto.com/education . The premium version lets your download your finished products as MP4 files that you can post on any site.
Jing – This download application lets you record your desktop or whatever you’re looking at on your computer. The premium version lets you save as MP4 files that can be uploaded to SchoolTube, YouTube, or played on your computer.
If you want to model someone who does this all exceptionally well, check out Vicki Davis at her Cool Cat Teacher Blog. Navigate to her “Subscribe” page to find her Facebook Page and Twitter links.
SchoolTube and Edmodo are Learn Capital Advocacy Partners.

Adam Renfro

Adam was a classroom English teacher for ten years and began teaching online in 1998. He now works for the North Carolina Virtual Public School, the 2nd largest virtual school in the nation. Adam has blogged for Getting Smart since September of 2011.

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Vicki Davis

Thank you for the shout out. The stars are my students who use YouTube, blogs, Twitter, and social media to further the causes they support or to talk about their hobbies. It really hit home when one of my former students shared her blog -the Mötley Sunflower where she sells her knitting to pay for college. Students can employ themselves with a little social media savvy. Thanks for bringing attention to this important issue.

Steve Bell

Hi, thanks for this great post. For first time I visit Edmodo. I think this is very good network for students and teachers.

Logical Choice

Thanks for the great info on social media tools. I've been trying to find a good way to describe Edmodo, and, I think that you nailed it.


Nice try. However a little to superficial in my opinion. Nevertheless I hope it gets more educators started to use social media. I've been doing this from the first moment ever I entered a classroom as teacher and it definitely boosts learning, understanding & motivation.


Thank you for this great post - I enjoyed reading it and it gave me some great ideas. Cheers!


Adam - this is by far the best article I have read in a long time! I use social media with my classes and I am taking an online course on the use of social media in education. While reading an article for the course, I found a link to your article which is 100x better. Since I started reading I have already linked my FB and Twitter accounts! In a few minutes I will start to add something to my empty Edmodo account, and will try Jing that I learned about last November and have not done a thing with!! Thank you oh so much - merci beaucoup!

Julia Hengstler (@jhengstler)

Adam, thanks for this useful article. Social media can be a very powerful vehicle for education--teachers, students, administrators, community--in so many ways. I would like to point out, though, that saying social media is "free" is a significant misnomer. Social media is populated by our content and pieces of personal information that in the case of the big players is vigorously marketed to advertisers. We need to keep this in mind every time we interact with social media. Chris Hoofnagle & Jan Whittingdon have a great paper called, "The Price of Free" http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2235962 Our interactions with social media should be seen more as trades where we are conscious of what we are trading and what we get in return.

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