The big switch to digital is on

Texas announced a massive English adoption of Pearson products–both print and digital.  Pearson has been making a huge investment in curriculum development by making new Scott Foresman and Prentice Hall material available in both print and digital formats.  It’s a big switch from the old days (like a year or two ago) when digital materials were adoption trinkets for publishers.  They are now part of core adoptions.  Soon print will supplement digital adoptions.  It’s a tricky and expensive transition for publishers like Pearson but they not only see what’s coming, they are trying to lead the way.  They are ready to go fully digital as soon as school board members are.

Tom Vander Ark

Tom Vander Ark is the CEO of Getting Smart. He has written or co-authored more than 50 books and papers including Getting Smart, Smart Cities, Smart Parents, Better Together, The Power of Place and Difference Making. He served as a public school superintendent and the first Executive Director of Education for the Bill & Melinda Gates Foundation.

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