By Li Jiang
This post was originally published on A2Apple.com
Fundraising for many founders falls somewhere between going to the dentist and taking a dump. It’s somewhere between a painful experience (dentist) and just a necessary annoyance (dump).
But it probably doesn’t have to be that way if you are prepared to tell a compelling narrative, run an efficient process, and target and find the best long-term partner for your company.
Here are 6 resources you should use before setting off on your Seed or Series A raise:
Justin focuses on Series A but the lessons are largely transferrable to Seed rounds as well. This is a great guide that outlines how to run an overall efficient fundraising process and what are all the steps you need to complete to save yourself time and headache.
Sarah creates a fairly comprehensive and systematic guide on the key things she/her firm looks for in a startup. The post hits on a lot of tactics and is a great distillation of the most important things you need to convince your (potential) VC backers.
Ash’s post, and the rest of his series, is a down to earth and specific guide on how to build a deck. There’s no fluff in this post and this serves as a good reminder for founders to not try to write an encyclopedia about their companies, but hit the highlights to get a meeting, and then a term sheet.
This long, and timeless, guide from Reid Hoffman breaks from conventional wisdom on a number of fronts, including how you should start your pitch — with an investment thesis.
I highly recommend taking time to deeply read and understand the great nuggets in his essay. There’s a ton of substance here. While the slides themselves look very spartan, the narrative is powerful.
Geoff’s guide is an “all in one” that helps you check all the boxes of a seed round. While you don’t need to read every piece when starting it, it’s a great guide to reference at any point of your fundraising journey.
Any good post wouldn’t be complete without your own contribution to the field. I previously wrote about the 8 questions I ask every startup. While there are always new questions, I think every startup will face a core list of tough questions which I did my best to capture in this post here. Enjoy!
For more, see:
- 5 Lessons for EdTech Companies Looking to Make a Difference
- Lean School District: 12 Service Delivery Ideas
- Great EdTech Success Story Turns into Biggest Philanthropy Story of the Year
Li Jiang is a venture capital specialist, Vice President at GSV Asset Management and the chief evangelist at GSVlabs. Connect with him on Twitter: @gsvpioneer
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