BrightBytes: Bringing Insight to District Decision Making

When I met Rob Mancabelli a few years ago, he had just launched a knowledge management platform for schools called Clarity. The team, including educators, technologists, and statisticians was already working with districts that included 1% of U.S. schools.

Rob’s company BrightBytes now helps 1 in 5 U.S. schools make better decisions. Last week they announced a $33 million round of funding from Insight Venture Partners, Bessemer Venture Partners, Rethink Education and Learn Capital (where I’m a partner).

BrightBytes’ mission is to improve the way the world learns. They don’t just help educators visualize data, they embed it in a sense making framework. They invented the EdTech category you might call “research based analytics.”

“Leaders are busy, they don’t have the best research at their fingertips, they don’t know what steps they should take next,” said Mancabelli.

BrightBytes reviews research and gathers ideas from leading global experts and creates evidence-based frameworks.

Clarity provides a strength gap analysis, school by school. It compares initiatives–including the efficacy of technology deployment, leadership development, and dropout prevention efforts–to best practices. The platform informs decisions about students, staffing, and systems to improve outcomes.

BrightBytes customers are most commonly districts, service agencies and states. Leaders at every level of the education hierarchy benefit from the insights.

Information on data privacy and safety was recently added to Clarity. Next on the product roadmap is college and career readiness.

Clarity offers fast online integration with a district’s existing information systems. It surfaces beautiful and intuitive data dashboards. It provides powerful insights to help drive improved student outcomes. And it does it at scale–across a big district or state.  There’s nothing else like it.

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Tom Vander Ark

Tom Vander Ark is the CEO of Getting Smart. He has written or co-authored more than 50 books and papers including Getting Smart, Smart Cities, Smart Parents, Better Together, The Power of Place and Difference Making. He served as a public school superintendent and the first Executive Director of Education for the Bill & Melinda Gates Foundation.

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